Marketing

As is often the case as I ramble through my morning reading, looking and thinking about "Oh it's time for a new blog entry." I was following my nose on a new button for Facebook when a phrase and blog title caught my eye. Social Media for Law Firms. It's a natural. Lawyers are wordy people. Many times they are involved in newsworthy events. As Eddie Greenspan has made abundantly clear in Canada - the law is a battle for the hearts and minds of the public. But I have no lawyers as clients.

Stepping outside what we normally do can give us fresh insights into what we do and how we do it. I have just completed the Level 3 Occupational First Aid course. 70 hours in the classroom. Many more hours spent poring over a massive textbook. Learning. There were several moments when I wanted to chuck the course and come back to my computer and web design. But I realized that not only was there First Aid skill building going on I was learning.

Stepping outside what we normally do can give us fresh insights into what we do and how we do it. I have just completed the Level 3 Occupational First Aid course. 70 hours in the classroom. Many more hours spent poring over a massive textbook. Learning. There were several moments when I wanted to chuck the course and come back to my computer and web design. But I realized that not only was there First Aid skill building going on I was learning.

Stepping outside what we normally do can give us fresh insights into what we do and how we do it. I have just completed the Level 3 Occupational First Aid course. 70 hours in the classroom. Many more hours spent poring over a massive textbook. Learning. There were several moments when I wanted to chuck the course and come back to my computer and web design. But I realized that not only was there First Aid skill building going on I was learning.

This morning I ran across Adobe's new product - Business Catalyst . My first thought was "This is it. This is the product. It has finally arrived." And I am not scared.

Five years ago I sat in a small cramped room in Yaletown for the demo of a new product. It did what I did - building a website with incredible functionality. But it did it with a few cllicks of the mouse.  I walked out scared. Like Pogo in the famous cartoon strip "We met the enemy and he is us"

I discovered last night that I have three employees. Not.

But there it was. A listing of two Drupal developers and one themer. With their salary ranges which were not insignificant I might add. Still I have a lot of people that I work with but no employees. So how did this happen?

Many folks know of the KISS principle - Keep It Simple, Silly. But how do you implement that in your work life? Really how do you implement it in your life in general?

Leo Babauta takes on this question in an article on ZenHabits.net entitled "13 small things to simplify your workday" Lovely piece of work. Here is the list and my thoughts on how I'm doing on it and where I could improve.

I have wondered for awhile if focussing on a particular niche was the way to go with Drupal. I have a good friend who is working hard on the "Drupal in a Box" concept. Part of the concept involved having templates for lawyers and others in small business that want a bit more than the blog or cookie cutter world offers.

Sometimes you see something so simple and you whack your head.

High Performance = (Skill + Commitment) - Distraction

As I was reading about the US Sailing Team's major advances this little formula in the article caught my eye. And while I was tempted to make some connection to the Olympics currently occuring in Vancouver, my neck of the woods, I resisted out of fear of the IOC tracking me down like they did Verizon and Red Bull.

I just got an email from one of my clients Tony Chen of SavvyDaddy. I've been playing Website Janitor on his Drupal site for a couple of weeks now. The Chicago Sun Times picked up his fund raising efforts for Disaster Relief in Haiti.