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Honda Accord Ad Committment


By apratt - Posted on 19 April 2006

Albino Blacksheep - Flash / Honda Accord Ad

You thought those people that set up roomfuls of dominos to knock over were
amazing...

There are no computer graphics or digital tricks in the film.

Everything you see really happened in real time exactly as you see it.

The film took 606 takes. On the first 605 takes, something, usually very
minor, didn't work.

They would then have to set the whole thing up again. The crew spent weeks shooting night and day. By the time it was over, they were ready to change professions.

The 2 minute commercial cost six million dollars and took three months to complete including full engineering of the sequence.

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This ad ran last year, and three or four years ago to announce different honda models. They all look the same, and run the same, with some variations in parts and tricks. There must be some element of fakery involved. The spinning wiper, oil/gas can sequence, and walking wipers (as well as others) are identical to the two previous versions I've seen. This is not possible with something that is done in real time.

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