Seth's Blog: Not rights, but smart stuff

Seth's Blog: Not rights, but smart stuff:

"1. Tell me clearly who you are, and why you are contacting me.

2. Tell me clearly what you are, or are not, going to do with the information I give you.

3. Don't pretend that you know me personally. You don't know me; you know some things about me.

4. Don't assume that we have a relationship.

5. Don't assume that I want to have a relationship with you."

Howard Mann, which he got from Wunderman: Consumers Communications Bill Of Rights // Dig Tank.

Wow - imagine marketing is we all respected these five simple rules.